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拼多多起量实操：五个关键步骤_我的网站

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　阿里云优惠券先领券再下单咱们做电商最想要的是什么？就是起量嘛。关于起量这个事情，有个点我发现有些电商老板还不是很清楚，这个点就是做电商赚钱的底层逻辑：前期用钱买权重，后期用权重换利润。 Child Artists choosing acting as their profession as they grow up is not a rare option. While most of them are star kids, there are plenty of child actors who became a part of memorable films despite a non-film background and then returned to make this their chosen path of career. While superstars like Alia Bhatt, Shahid Kapoor, Aamir Khan, Hrithik Roshan, Kamal Haasan and Urmila Matondkar are today bonafide stars with exemplary filmography to their names, names like Sana Saeed, Jibraan Khan, Siddharth Nigam who are finding their footing in the film industry though they are massively loved and remembered for their performances in films like Kuch Kuch Hota Hai and Kabhi Khushi Kabhie Gham respectively. On the occasion of Children’s Day, here’s a glance through how these stars looked when they first faced the camera compared to how they look in their latest film, all grown up and ready to carve their niche in the film industry. It’s an interesting journey through a timeline of changing faces and is sure to bring back a lot of memories for all the movie buffs out there who have grown up watching these films.Have a look at the list here: In This Article Alia BhattHrithik RoshanShahid KapoorAamir KhanSana SaeedSiddharth NigamMalvika RaajKunal KemmuUrmila MatondkarImran KhanSara ArjunAlia Bhatt Alia is a true-blue star today. With versatile films like Highway, Dear Zindagi, Gangubai Kathiawadi, Brahmastra and Rocky Aur Rani Kii Prem Kahaani to name a few, she has established herself as one of the most bankable actresses of this generation. The actress first faced the camera at the age of 6 in the film Sangharsh where she played the younger version of Preity Zinta. Little did people know how she would take over the world of cinema. While this year has been about winning accolades for her performance in Gangubai Kathiawadi, her latest was a typical Bollywood mass entertainer titled Rocky Aur Rani Kii Prem Kahaani. Here’s how she looked in Sangharsh and now in her latest release. Hrithik Roshan Director J Om. Prakash made his grandson Hrithik Roshan face the camera at the tender age of 6 in the film Aasha released in 1980. In the song Jaane Hum Sadak Ke Logon Se, Hrithik was apparently on the set when he instantly started dancing to the song when it was played as he loved it. That’s how he became a part of it and then there was no turning back. He sure looked cute back then but today he’s known by the title Greek God. His last film was Vikram Vedha and he has Fighter coming up in January. Here’s how he looked in his first film as a child actor vs his last outing on screen. Shahid Kapoor Shahid Kapoor was just 11 years old when he faced the camera for a TV commercial that was about a healthy drink. The young boy had star quality in him back then which culminated in him becoming a superstar of this generation. He appeared in other commercials and then finally made his debut in 2003 in Ishq Vishq. Today his diversity is reflected in his choice of films ranging from Haider to Jab We Met to Padmaavat to Jersey to his latest - Bloody Daddy. Here’s how he looked in his first TV commercial to his get-up in his latest release. Aamir Khan Aamir faced the camera for the first time in 1973 in the film Yaadon Ki Baaraat. The film was made by his uncle Nasir Hussain, and Aamir started his journey at the mere age of eight when he became a part of the film. He was cast as the younger version of the character Madhosh which was essayed by Mahendra Sandhu. His last release was the much-anticipated Laal Singh Chaddha in August 2022 and he made a small cameo in Salaam Venky in December. Here’s the difference in how he looked back as he stepped in front of the camera and his last release. Sana Saeed The uber-cute Sana Saeed in Kuch Kuch Hota Hai who played Shah Rukh Khan and Rani Mukerji’s daughter Anjali won millions of hearts. Her effortless portrayal and easy presence in front of the camera drove her back to this world as she debuted in Karan Johar’s Student Of The Year in 2012. Since then she has done a couple of reality shows but fans are still awaiting a true blue big-screen experience. Here’s her adorable get-up as Anjali compared to how she looked in her first feature film as a parallel actor. Siddharth Nigam TV Commercials have opened up doors for child artistes big time and an example of grand success is Siddharth Nigam. He was first seen as a child artist in a health drink advertisement post in which he got a call to be cast in Dhoom 3. Since then he has appeared in films like Kisi Ka Bhai Kisi Ki Jaan, his claim to fame was his television shows such as Chakravartin Ashoka Samrat and Aladdin: Naam Toh Suna Hoga. Here’s a look at how he looked in his first ever TV Ad and his last which was a Salman Khan film. Malvika Raaj Having played the younger version of Kareena Kapoor Khan in Kabhi Khushi Kabhie Gham, a film that is thought to be one of the most memorable in Kareena’s filmography is indeed a feat. Very few people know that Malvika then went on to star in several Telugu films. She was about to star in Emraan Hashmi’s film Captain Nawab which was shelved. Her last release was in 2022, a thriller film titled Squad. She has and shall always remind us of her first performance on camera and with a film like Kabhi Khushi Kabhie Gham, comes responsibilities and fans are eagerly waiting for the same. Spot how the little girl has grown up from K3G to Squad.While there are quite a few others who make this list, these names are the ones that the masses can easily place and draw a connection to. On Children’s Day, here’s a trip down memory lane as we connect the past to the present. Kunal Kemmu Kunal Kemmu was a very popular child actor in the 1990s. He showed his talent in movies like Sir, Raja Hindustani, and Zakhm. People loved him for his natural acting and expressive face. After taking a break to grow up, he returned as a lead actor in the movie Kalyug. Since then, he has worked in many films, especially comedies like the Golmaal series, where his comic timing is highly praised. Urmila Matondkar Urmila Matondkar won hearts as a little girl in the classic movie Masoom. Her performance in the song Lakdi Ki Kaathi is still remembered today. When she grew up, she became a huge star in the 1990s. She delivered massive hits like Rangeela, Satya, and Bhoot. She was known for her great dancing skills and her ability to play both glamorous and serious roles. Imran Khan Imran Khan had a very special start in Bollywood. He played the childhood version of his real-life uncle, Aamir Khan, in hit films like Qayamat Se Qayamat Tak and Jo Jeeta Wohi Sikandar. Many years later, he made his debut as a lead in the romantic comedy Jaane Tu... Ya Jaane Na. He quickly became a favorite among young audiences for his boy-next-door looks and acted in several successful rom-coms. Sara Arjun Sara Arjun started acting in commercials and movies when she was just a toddler. She became very famous for her emotional role in the film Jazbaa and worked in many South Indian and Hindi films. She gained a lot of attention for playing the younger version of Nandini (Aishwarya Rai’s character) in the big-budget Ponniyin Selvan films. She successfully transitioned from a cute child star to a graceful actress and made a memorable appearance in Dhurandhar opposite Ranveer Singh as his love interest. Also Read: Then Vs Now: Bollywood Child Artists Who Went On To Become Established Actors。

意思就是在起新店时，你不亏点钱去拉下店铺权重，想上来就赚钱，天底下哪有这样的好事。

B | 就算苹果倒闭了，要处理苹果手机，我卖价999块钱一台苹果18，也不是上架就能爆单的，前期不也是要直通车先亏个几百块，拉点权重出来，后期玩自然流开始赚钱吗？做电商亏钱不一定能赚到钱，但是呢，不亏钱是肯定赚不到钱的。在说回起量，我代运营接过那么多店铺，各种各样的品都有，其中能做起量的，我扒拉一下其中的共性，大概有以下五个关键步骤，今天简单跟大家分享一下。 01 步骤一：选品想起量选品是关键，选了大类目品才能起量，这点大家估计都有共识，常规的我就不讲了，咱们讲点不一样的。

C | 为什么大家做的品在拼多多上很卷，不亏钱似乎很难拿到量？就是大家选品选到大众款了。大众款除了卷价格，还有什么可比的？就比如我最近接的水果类目桃子，你说大家都是卖桃子的，品质这块也大差不差，为啥用户要买我的不买别人的，就是因为别人五斤16块钱，我五斤14.8。别小看这1.2块钱的差价，这就决定了买家买我的，不买你的。像这种标品的不能再标品的品，除了卷价格，其他真的没有能卷的了。

D | 综上，做拼多多似乎除了卷价格就无解了？不是的，大家要多关注新品，或者老品新功能，我接的另外一个品，也是常规类目，但是主打的功能跟市面上已有的不一样，结果新链接带利润就能起量，这要换做常规款想都不敢想。 02 步骤二：定价品选好了，无非是定价了，定价是一门学问。

E | 我做拼多多代运营，接的品牌方的、厂家的、贴牌的，各种角色的品都有，每次上新链接前，定价都是一件很烧脑的事。如果有控价的品，就简单了，品牌方规定卖多少，咱就卖多少。

F | 像厂家的品，摆在面前的有3个定价思路：低利润、高利润、中等利润。低利润就是5~10%左右的利润空间。比如成本10元的品，卖价11~12左右。高利润就是成本10元，卖价20以上。中等利润是目前我比较常用的定价方式，比如成本10元，定价15~16元，车费控制在3块钱左右。看起来好像按照利润来定价就可以了，实际上可没那么简单。由于我们接的品，甲方给的成本不一定有优势。就比如成本10元的品，或许源头厂家可以做到6元，你说我们成本10元，在源头厂家看来就已经是高利润了，而在源头厂家眼里的高利润，在我们这里是没利润的。

G | 我们和甲方为了互利共赢（甲方不赚钱，店铺做不久），所以就得加价，这个品实际成本是6元，甲方给的成本是10元，我们定价就会在13~14元，勤上链接还有的做。如果翻倍定价到20元，虽然在我们这里是翻倍，但在市场看来我们是3倍定价的，然后按照微付费来开车，能出单才怪了。 03 步骤三：玩法看到没，第三个步骤是定玩法。是第二个步骤价格定了之后才开始定玩法。目前拼多多玩法就3种，强付费（2~3左右的投产比），微付费（5以上的投产比），自然流（不开车）。大家做拼多多要选哪个玩法呢？看你的卖价。

H | 如果卖价处于市场价格带以上，就按强付费来。比如袜子的价格带是2~5，6~9，10~30。

I | 你定价在10元以上，就2的投产比开车就好。你说我成本都9块钱了，2的投产比每单亏3~4块钱，这咋办呢？我就这样安慰一下大家吧：成本没优势是你的问题，不是平台的问题。

J | 别人能做的，为什么你做不了，你应该反思这个，而不是天天抱怨为啥直通车开不动啊？归根到底，还是资源的问题，没有金刚钻，就不会有瓷器活。 04 步骤四：周期起的店多了，我就发现起店真的是有周期的。我最近接的一个店，跑了得2个星期了，每天只有四五单，怎么调就是不起量，甲方都要放弃了，准备闭店时，当天直接爆单了100+。我一看，这么久总算入池了，我玩的强付费嘛，毕竟甲方预算有限（没钱），所以一直没有车损来跑。带利润跑总算切到人群了，后面每天都是稳定单量在跑了，整体利润还可以。还有个水果店，也是前期没啥起色，后面跑着跑着突然就起飞了。总结出来就是店铺的起店是有周期的，就算我水果的价格全网最低，第一天第二天没入池，他就是没有量，一旦入池了，第三天直接300+单起，拼多多起量的走势就是这样的，是有周期的。比如新链接开车，前三天没有单都是正常的，三天收录期结束后再开车，就会比原来好开很多。拼多多起量是有周期的，这点大家要记住，千万不要急，心急吃不到热豆腐。 05 步骤五：售后最后一个步骤：售后这块务必要抓好，这块就是客服要靠谱，该处理的售后及时处理，该仅退款的别犹豫。

K | 我接的3C、水果、还有非标品，都有遇到过评分不行给推广受限的。好不容易起来一条每天几百单的链接，一推广受限，直接回到解放前。我对甲方售后的要求就是店铺星级不能低于4.5星。其中的回复率、退款时长、劣质率啥的，都不能低于4.5星的要求。售后达标了，店铺才能健康长久的运营，不像我接的有个日用品店，甲方发货以次充好，不到半个月店铺就被关小黑屋，没有一点流量了。 06 最后选好品，定好价，确定好玩法，对起量周期有个清醒的预估，加上靠谱的售后，能做到这五点，拼多多想起量还是很容易的。大家做的拼多多店铺起不来量，就是上面五个步骤中，某个步骤没做到位导致的。比如价格定的不对，定的太高或者太低，与自己的玩法不匹配，那完咯，做到猴年马月店铺也起不来量的。